The Uncertainty Lab Podcast

Why is choosing so hard when we’ve never had more to choose from? In a world of endless options, every decision feels like a test. From online shopping carts to dating apps, from career paths to late-night menus, we face an exhausting barrage of choices, each one shadowed by fear, perfectionism, and the nagging suspicion that something better is just around the corner. The Uncertainty Lab Podcast dives into the hidden psychology behind our modern decision-making chaos. Consumer behavior expert Dr. Jim Harper blends sharp insights, compelling stories, and practical tools to uncover why we freeze, second-guess, and overthink in the face of abundance and what we can do about it.